The Recruitment Conundrum During Recession.

As media fear mongers would have us believe 2009 is going to be a financially harsher year than 2008, and unfortunately this is probably true, but don’t let the terror tactics intimidate you out of trying for that dream job, as there are still some exciting industries set to be hiring.

One of the few sectors that will continue to expand this year is ecommerce. As the economic meltdown leaves many retailers in administration or liquidation, businesses and customers are going online. Not only is the physical highstreet too depressing to tackle but shopping over the internet often offers excellent discounts as well as convenience. And it would seem that the retail magnates are following suit, as Woolworths has been recently bought out by Shop Direct and will soon be relaunched as an online-only store.

And so companies are focussing their finances on digital marketing, specifically social media marketing and search engine optimisation. It is predicted that search marketing will grow by 14.4% to a hefty £68.4 billion this year. Search marketing and search engine optimisation are good areas on which to hedge your bets for employment because they are fairly cheap to implement yet integral to improving a company’s online revenue. In addition SEO is highly measurable which appropriates it into annual budgets especially at a time when advertisers need safe and effective methods to oppose the “play-it-safe” attitude of many companies during our recession.
Consumers are likely to do a lot of their shopping online in 2009 in order to avoid the empty shelves and floor spaces. Companies recognise this trend and are encouraging it with online only deals for large virtual shopping baskets as well as free delivery service and other discounts.

It is undeniable that the recession has negatively affected all commerce but with some research and insight it is evident that there are still job opportunities in the virtual world. The majority of, if not all, individuals and institutions in the developed world rely heavily on computing and the internet to run their business and therefore this is one trade that must continue to expand, albeit slowly.