Juice Box @ Life

Originally appeared in the Brighton SOURCE

Photo by James Kendall

Saturday nights can seem a bit specialist on the seafront, alienating those punters who don’t know their Rusko from your Roska, so Life launched Juice Box to remedy the situation. With a mission statement that reads, “All Juice Box cares about is your ability to recognize the fact that ‘In the Navy’ is just as much of a tune as ‘Insane in the Membrane’” you know the night’s emphasis is firmly on fun.

A night’s music policy can make or break it, too specific and you risk being elitist, too broad and the evening will be unfocused with no theme tying the experience together. Fortunately Juice Box’s policy of pure party jams holds up under dancefloor scrutiny – Life is engorged with revelers throwing themselves around to Jay Z vs Linkin Park.

As George ‘Poundance’ Nunners selflessly drops The Offsping’s ‘Pretty Fly For A White Guy’ the upper floor throbs with banging heads and twiddling air guitar fingers, everyone’s having the time of their life like they don’t give a toss about the term guilty pleasures, and more power to them we say.