Thursday 22 November 2007

Digital Laurels...

Brilliant, new brief! Lets shed the shackles of Design Futures and play with the possiblilites of interactivity.
"Design boundaries can be thought of as very elaborate systems of control."

I like this quote, it makes me happy, and i'll tell you why. In terms of interactivity, especailly online, power is alluded to through the vast choice the user has. There is an unlimited number of paths the reader can take through the information available. However one is always following a pre-determined route. Lets take the hyperlinks throughout Wikipedia for example. Accessing each of these is immediately taking anothers pre-meditated journey through the data. This is not necessarily a bad thing, the point is that power comes as a system of knowledge (Foucault) and this is best epitomised by the internet and the techniques it employs to give the user an illusion of absolute power (corrupts absolutely).

"The users of new media are becoming the content of the form."
This second quote obviously reminds us of Marshall McLuhan's the Medium is the Message. And it is completely accurate. All Web 2.0 sites rely on their users to create the content. Wikipedia, Youtube and Facebook - the only thing these sites do is provide an excellent platform for the consumers to communicate on and to interact with, and in doing so, they allow an endless amount of content to be generated. The very nature of the Web 2.0 medium necessitates itself and perpetuates itself. I feel that although the medium is the message, this is an easy excuse for contemporary society. Yes our technology is amazing, but despite these complex platforms for communication, our message is banal, vacuous and just plain dull. Take the content of most text messages for example, "im on the bus, where are you?" and Facebook comments, "wicked night last night mate, i was battered!" Im pretty sure this is not how DesCartes came up with "Cogito ergo sum" - "i think therefore i am." In our digital media age we lay back on our lazy laurels and believe that "i surf, therefore i am" will cut it. Well it won't!

In the same vein but in no way an insult to our guest lecturer today, we had Alister McDonald from Kerb, who designs online viral games. The guys an obvious pro, multimedia acronyms were hitting me from all angles and he talked about code like it was bread to a baker. However it's not to me and although the cute little games looked slightly entertaining for a few minutes i remained suprised as to why a company would invest significant amounts of money into this particular form of marketing. It appeared to me to be just another way to waste time online and subtley subject us to advertising. Another thing that struck me, the extremely ephemeral nature of web content, the immediacy of these games to the user, verses the time and patience it requires to action script and create these viral interactive games in their entirety. It is ideas surrounding this last point i would like to develop towards our current interactive brief.

3 comments:

Claire said...

I've also been looking at research relating to who has the power regarding websites/games/media application ect, and found some of Lev Manovichs work to be quite interesting. Have a look at his essay on totalitarian interaction if you decide to pursue the area, it's quite similar to what Emma taught us last year, but interesting to re-read none the less.

http://www.manovich.net/TEXT/totalitarian.html

Alos, re: your comments on viral gaming, I agree with you that it's hard to see how it benefits a company advertising a product in terms of content, but I think the example SnackDash was great to get a message across about eating healthily to kids. I think it probably depends on the product/message. Also they can just get a name out there and attract people to an otherwise mundane site, which will in turn hopefully get people aware of whatever services that site can offer.

Chris said...

we should talk about this, im interested.

On advertising: I think you maybe underestimating the power of adverts, ESP ones with moving bits you can control, although you have a avid point. good adverts work and they work very very well, even if you look at them and say "im never going to buy that", someone who didnt see the advert has just heard you say the product name.

i've written some stuff on flash on the beach you may find interesting.

I like bread

see ya tm

Claire said...

Re: the last project, just found the following article about interactive adverts on tv while doing a bit of random research for the new project. Reminded me of your presentation. Thought you might be interested:

http://www.nytimes.com/reuters/technology/tech-nbc-tivo.html?em&ex=1196398800&en=42f894bb7ecb79f8&ei=5087%0A